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: Platforms like TikTok and Instagram have blended social interaction with entertainment, often serving as discovery tools for traditional media like Nollywood films.

Industry Overview: The Shift to Digital The entertainment and media (E&M) landscape has undergone a radical transformation, moving from traditional broadcasting to a digital-first global ecosystem. By 2019, digital media products already captured more than 50% of the market share in consumer spending. Key Content Verticals : Platforms like TikTok and Instagram have blended

: Rapidly shifting toward personalized, data-driven delivery. : Platforms like TikTok and Instagram have blended