Consumers, especially younger demographics, increasingly consider both streaming services and social media video (TikTok, YouTube) as "watching TV".
Based on 2025–2026 industry data, the media and entertainment sector is undergoing a profound transformation driven by digital integration, audience fragmentation, and the rise of "superfans." The industry is transitioning from a peak-content era to a value-driven ecosystem where engagement metrics (time spent, interaction) are eclipsing pure content spend. wikipornxxx,com,tube,old,ctr,page,1,html
North America remains the leader (nearly 40% share), but Asia-Pacific is set to log the fastest CAGR (over 5%) through 2031. 2. Content Consumption Trends especially younger demographics
