Who Will Buy Gift - Cards

This group has the highest volume of unused gift cards , with an average of $255 in unredeemed value per person. They bridge the gap between physical and digital preferences.

The gift card market has shifted from a simple "last-minute gift" to a strategic tool for personal budgeting and corporate incentives. While remain the primary purchasers, a significant rise in self-use —where buyers purchase cards for themselves to earn loyalty points or manage budgets—is a defining trend for 2025. Key Gift Card Buyer Demographics who will buy gift cards

Beyond traditional gifting, consumer behavior has evolved into several "use-case" categories: This group has the highest volume of unused

Market research identifies distinct behaviors across generations, with younger cohorts driving digital adoption while older generations stick to physical cards. who will buy gift cards