: Research by the Geena Davis Institute found that only 1 in 4 characters aged 50+ are women in top-rated films and TV shows.

The adult industry has moved toward a more diverse and personalized landscape, where the "mature" niche has grown from a specialized category into a mainstream staple.

: Modern productions are starting to showcase more nuanced portrayals of mature sexuality. Examples include:

: Performers like Emi Tōda are cited by observers as helping to dismantle ageist perceptions that people over 60 should not be celebrated as sexual beings. Mature Women in Popular Media

: Redefined aging through its focus on vibrant, independent older women.