Alex notices that their favorite tech products are everywhere. Instead of just being a customer, they decide they want to be an owner.

: Alex sets a specific price they are willing to pay, ensuring they don't overpay during a spike.

: When headlines get scary, Alex remembers their 10-year goal and avoids emotional selling.

: They open a self-directed online brokerage account to keep commissions low.

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: Alex buys the stock immediately at the current best price.

Alex learns that "time in the market" is more important than "timing the market".