American Horror Story Image -

: The series uses a recognizable variant of the ITC Willow typeface. This font has become synonymous with the brand, appearing in every title sequence and promotional material to create immediate brand recognition.

: Defined by shadows and claustrophobic spaces, as seen in the Asylum setting. American Horror Story image

: Experimented with documentary-style imagery in Roanoke and 1980s retro-filters in 1984 . : The series uses a recognizable variant of

The "American Horror Story image" is built upon several recurring aesthetic pillars that distinguish it from other horror media: American Horror Story image