Yelp uses "deep text" analysis—specifically and deep learning models —to understand the vast amount of unstructured review data on its platform. This process transforms human language into numerical vectors, allowing Yelp's systems to perform complex tasks like sentiment analysis, spam detection, and personalized recommendations. How Yelp Uses Deep Text Analysis
: Recent updates show Yelp integrating LLMs for search query understanding and providing AI-powered summaries of business highlights. yelp.com
Yelp's engineering teams leverage several advanced techniques to process review content: yelp.com