Prices often "creep up" by $100–$300 after the Black Friday/Cyber Monday rush to capitalize on last-minute holiday shoppers.
When's the Best Time to Buy a TV? Our Expert Advice for 2026
TV prices drop significantly within just a month or two of launch. Waiting until mid-summer or fall can save you hundreds of dollars on the exact same television.
To get the best value, aim for these windows where retailers aggressively clear stock:
New models are released at full MSRP. You can often pay 30–40% more for a new model that offers only incremental improvements over the previous year's version.