Who Says -

While users don't directly "decide," their feedback and requests are the primary evidence used by PMs and POs to justify a feature's existence.

In Scrum, the Product Owner is the ultimate authority on which features enter the development cycle. They prioritize the backlog based on user needs, business value, and ROI. who says

The team decides how to build the feature and how much work can be realistically accomplished during a specific sprint. How to Manage the Process While users don't directly "decide," their feedback and