: Meta acquired 75% of this London-based firm to improve location accuracy in AR beyond standard GPS capabilities. However, the company was liquidated in 2023.
Initially viewed as a risky and overpriced purchase for a team of only 13 employees, it is now considered one of the most successful tech acquisitions in history.
: Acquired to enhance natural language processing (NLP) and help combat fake news. The team was eventually integrated into other Facebook projects.
It is currently tied with Instagram as the social media platform globally by monthly active users. Instagram ($1 Billion, 2012) :
This purchase marked Meta's pivot toward the "metaverse" and hardware, forming the foundation of their current VR and AR divisions. Recent & Strategic Purchases
: A $1 billion deal intended to boost business-to-customer communication tools, though it faced significant antitrust scrutiny during its integration. Performance Summary Acquisition Current Status/Review Instagram High Success; primary revenue driver. WhatsApp High Success; dominant global messaging app. Oculus VR Strategic Success; core of Meta's hardware vision. Kustomer Mixed; faced heavy regulatory hurdles. Facebook Buys Instagram for $1 Billion - The New York Times