Literature students and professors buy poetry for study and research, focusing on both established classics and contemporary award winners.
A newer demographic, these buyers are typically younger and follow poets on social media platforms like Instagram and TikTok. By 2017, nearly 47% of all poetry books sold in the US were by "Instapoets". who buys poetry books
Traditional commercial success is rare in poetry. Most titles sell fewer than 1,000 copies, with many small presses seeing sales around . Buyer Type Primary Motivation Typical Purchase Channel Fellow Poets Community support, craft study Events, readings, local bookstores Social Media Followers Emotional connection, "digestible" content Amazon , direct links from Instagram/TikTok Academics Formal study, canon building University presses, specialized retailers Literature students and professors buy poetry for study