Who Buys Jewelry -

: This group prioritizes sustainability and transparency . They are the main drivers of the lab-grown diamond (LGD) market, which is 80–90% cheaper and aligns with their ethical preferences.

: The largest segment, increasingly focused on self-purchasing . By 2028, women are expected to command 75% of global discretionary spend , making them the primary drivers of the industry. who buys jewelry

Premiumization: Why US Jewelry Revenue is Climbing as Units Fall : This group prioritizes sustainability and transparency

: One of the fastest-growing niches, projected to reach $53.38 billion globally in 2026. Popular items include gold chains, signet rings, and "gender-neutral" designs. 📈 Key Buying Motivations & Behaviors The Rise of Self-Purchase By 2028, women are expected to command 75%

The traditional "waiting for a gift" model is fading. In 2026, report buying more jewelry for themselves than they did three years ago.