In the mid-1980s, Chrysler was the only "Big Three" American automaker without an lineup. Seeing the rising popularity of the segment, Chrysler Chairman Lee Iacocca pushed to acquire Jeep because it was easier than building a new SUV brand from scratch. The timing was perfect for several reasons:
Chrysler bought on August 5, 1987 , as part of a $1.5 billion acquisition of the American Motors Corporation (AMC) . when did chrysler buy jeep
While AMC owned other brands like and Renault , Chrysler’s primary target was Jeep, which at the time was a profitable niche brand with a dedicated following. The Context of the Buyout In the mid-1980s, Chrysler was the only "Big