Comparing Price vs. Quality vs. Brand. Purchase Decision: The actual transaction.
Your age, occupation, lifestyle, and economic situation. A 20-year-old student buys very differently than a 50-year-old executive. what is consumer buying behaviour
Your values, basic perceptions, and even the community you grew up in play a massive role. (e.g., The shift toward sustainability in Western markets). Comparing Price vs
We are social creatures. Recommendations from friends, family opinions, and "social proof" from influencers often dictate our choices. what is consumer buying behaviour