Understanding Consumer Behaviour -

Low involvement but significant brand switching (e.g., snacks). 🌍 Factors That Pull the Strings

The actual conversion or "buying" moment. Understanding Consumer Behaviour

Multiple layers of influence shape every choice a consumer makes: Low involvement but significant brand switching (e

Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey Understanding Consumer Behaviour