Twitter Buys: Periscope

In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch

: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening. twitter buys periscope

What Is Periscope and Why Twitter Bought It - Business Insider In early 2015, Twitter acquired the live-streaming startup

: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success What Is Periscope and Why Twitter Bought It

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.

Following its public launch in March 2015, Periscope quickly became a cultural phenomenon, earning the title of from Apple later that December. It gained notoriety for its use in citizen journalism and political events, such as when Democratic members of the U.S. House of Representatives used it to stream a sit-in when official C-SPAN cameras were turned off.

In early 2015, Twitter acquired the live-streaming startup in a deal worth approximately $86 million to $100 million . This strategic move was intended to capitalize on the burgeoning "live mobile immersion" trend, positioning Twitter as the primary hub for real-time video broadcasting. Strategic Rationale and Launch

: While Twitter excelled at text-based "what's happening" updates, Periscope allowed users to actually show what was happening.

What Is Periscope and Why Twitter Bought It - Business Insider

: Periscope allowed everyone from private users to celebrities and journalists to broadcast global events at scale. Integration and Peak Success

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google.

Following its public launch in March 2015, Periscope quickly became a cultural phenomenon, earning the title of from Apple later that December. It gained notoriety for its use in citizen journalism and political events, such as when Democratic members of the U.S. House of Representatives used it to stream a sit-in when official C-SPAN cameras were turned off.