Automating real-time auctions for streaming platforms. Toolkit & Learning Experience
Ensuring content remains relevant as digital and streaming standards evolve. Is It Worth It? tv media buying 101
Media Buying 101: The Basics of Media Buying > One Day Agency Automating real-time auctions for streaming platforms
Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount. tv media buying 101
Specific sheets for instructions and tracking metrics.