Trial Instant
When posting, look for the "Trial" button in the final sharing settings or under "Audience" options.
Start at a turning point rather than the chronological beginning—perhaps a witness just dropped a bombshell on the stand. When posting, look for the "Trial" button in
If a Trial Reel performs well, it may be automatically published to your main feed. Immediately tell the jury what is at risk—what
Immediately tell the jury what is at risk—what the client has lost and why it matters emotionally. Use a "Little Did We Know" timeline
Since Trial Reels are only shown to non-followers, the first second is critical. Use them to test different text overlays or opening lines to see what grabs "strangers" best.
Use a "Little Did We Know" timeline. Present one perspective (what the public believes), then slowly reveal the "outside awareness" (what was actually happening behind the scenes).
Create a central, memorable catchphrase (e.g., "Justice is not for sale") that encapsulates why you should win.
