A Toyota Corolla is sold somewhere in the world every 27 seconds.
Empowering employees at every level to stop the production line if they spot a problem.
What exactly makes this brand a global powerhouse? Let’s dive into the history, the culture, and the future of the automotive giant that changed the way we drive. A History Built on Innovation
Toyota’s journey wasn't always smooth. When they first entered the U.S. market in 1958, they sold just 287 Toyopet Crown sedans and one Land Cruiser . While the sedans struggled initially, the Land Cruiser earned a legendary reputation for durability that persists today.