Thug ✰

Outside of music, the term exploded into internet culture through the "" meme format, which typically features people (or animals) performing unexpected, "gangsta" acts in everyday situations.

In the 2010s and 2020s, Young Thug (Jeffery Williams) took the persona in a completely different direction, using it as a platform for avant-garde fashion and vocal experimentation. Outside of music, the term exploded into internet

: The album Thug Life: Volume 1 helped popularize the West Coast gangsta rap sound and remains a landmark for socially conscious lyrics. Outside of music

: Watch Young Thug read the lyrics to "Best Friend" to catch the nuances of his unique delivery. The "Thug Life" Meme Culture Outside of music, the term exploded into internet