Different: Think

Launched in 1997, "Think Different" was more than just a slogan; it was a brand "feature" that redefined Apple’s identity.

In technical design (CAD), a "Draft" feature is a tool used to apply a taper to the faces of a 3D model. Think Different

It encouraged users and employees to embrace originality and challenge the status quo rather than just following the crowd. Launched in 1997, "Think Different" was more than

The campaign featured the famous "Crazy Ones" script , celebrating rebels and misfits like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. Launched in 1997

Created by TBWA\Chiat\Day , it is credited with reviving Apple’s image during Steve Jobs' return by positioning the brand as a beacon for creative visionaries. 2. Drafting Features in CAD Software