The Mom Test Site

Why Your Business Idea Might Fail (And How to Fix It with "The Mom Test")

"How many times did you go to the gym last week?". 3. Love the "Bad" News The Mom Test

Talk less and listen more. The 3 Rules to Stop Getting Lied To 1. Stop Pitching, Start Investigating Why Your Business Idea Might Fail (And How

The second you mention your idea, people start trying to be helpful by being nice. Instead of saying, "I'm building an app for X, what do you think?", try asking, "How do you currently handle X?". If they don't already have a solution—even a clunky one like a spreadsheet—they probably don't have a real problem. 2. Specifics Over Hypotheses The 3 Rules to Stop Getting Lied To 1

"How often do you go to the gym?" (They will likely exaggerate).

Humans are terrible at predicting their own future behavior. Never ask, "Would you use this?" or "How much would you pay?" These are hypothetical questions that lead to "fluff".