Today's guests value "experiences over things". Quality reports now integrate qualitative data from online reviews to gauge satisfaction. 40 Hotel Amenities Ideas You Should Consider in 2025
: The percentage of available rooms sold. It indicates demand capture; for instance, the US average was roughly 66.1% in 2019 but dipped to 44% during the 2020 pandemic.
: A broader look that includes non-room revenue, such as restaurant or spa income. 2. The Guest Perspective: Experience & Reviews
: The average revenue earned per sold room, used to assess pricing competitiveness.