The Guide To Great Logos Review

View the logo at 10% scale. If it becomes a blur, it’s too complex. 5. Common Pitfalls to Avoid

Take the best 3 sketches into software like Adobe Illustrator. Design in black and white first to ensure the form is strong enough to stand without color. The Guide To Great Logos

Using initials to represent the brand (e.g., HBO, IBM, HP ). Perfect for streamlining long or complex names. View the logo at 10% scale

It must work everywhere. Can it be embroidered on a hat? Can it work in black and white? Does it look good on a giant billboard and a tiny business card? worry about the concept.

Hand-draw dozens of ideas. Don't worry about being an artist; worry about the concept.