The video utilizes high-contrast black-and-white or desaturated tones to emphasize concrete landscapes, backyards, and the starkness of the Russian winter. This visual style became a hallmark of the group, reinforcing their "dirty" and uncompromising image.

The track is built on a dark, boom-bap beat that mirrors the industrial decay described in the lyrics. The "urban smell" referenced is a metaphor for the harsh realities of provincial life, poverty, and the pervasive "smoke" of the underground scene.

Brick Bazuka delivers a high-energy verse that complements the deep, gravelly delivery of Gryazny Lui (the Chemodan). Their chemistry solidified them as a duo that dominated the Russian underground throughout the 2010s.