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: Key brands driving teen traffic include Rare Beauty by Selena Gomez, Charlotte Tilbury , and Tatcha .
: Their loyalty program, NDULGE, offers perks like birthday gifts and point-to-cash rewards, which have gained significant traction among younger shoppers sharing "hauls" on TikTok .
Space NK is a premium multi-brand beauty retailer that has become a major destination for "Gen Alpha" and teen shoppers due to its curation of viral TikTok brands like , Drunk Elephant , and Sol de Janeiro . The Teen Pull: Viral Brands & Experience
While traditionally known for high-end niche products, Space NK now leads the teen market by securing exclusive or early access to brands popularized by social media creators.
: Compared to competitors like Sephora, Space NK is often cited by shoppers on platforms like TikTok as offering a more "intimate" and "premium" experience with better packaging and customer service. Brand History and Naming Q&A with Nicky Kinnaird of Space NK - Teen Vogue
