: In a world of infinite "better," "different" is the only thing that stands out.
To the outside observer, this looks like a mid-life crisis or a strategic error. To the creator, it is the only way to stay awake. Why the Pivot Matters subtitle And Now for Something Completely Diffe...
The brand that stops selling a product to start selling an experience. : In a world of infinite "better," "different"
The next time you find yourself staring at a problem and seeing only three logical solutions, choose the fourth one that makes no sense. Change the medium. Change the audience. Change the goal entirely. Why the Pivot Matters The brand that stops
Stop trying to fix the old machine. Build a new one that does something else entirely. After all, the best parts of life rarely follow the intro—they happen right after the announcer says, "And now..."
The hardest part of doing something completely different is the loss of narrative. We like our lives to make sense—a linear progression from point A to point B.