The strategy featured a popular TV drama, Sexto Sentido , which was watched by 59% of the surveyed urban youth population. A daily radio program also saw its listenership triple between 2003 and 2005.
There is a viral Somos Diferentes Remix featuring artists Nickoog Clk, Jere Klein, and Katteyes, which explores modern themes of individuality and social connection. Somos Diferentes
The most comprehensive report associated with this phrase is the impact evaluation of the Somos Diferentes, Somos Iguales (SDSI) communication strategy. The strategy featured a popular TV drama, Sexto