The book is often offered as a "Free Plus Shipping" deal on the official 30Days.com site, or as a bonus for signing up for the One Funnel Away Challenge . It is also available through retailers like Amazon and ThriftBooks .
The project centers on a high-stakes hypothetical scenario: if a successful entrepreneur suddenly lost everything—their money, reputation, customer list, and products—what would they do from Day 1 to Day 30 to save themselves? This concept was developed by Russell Brunson , the co-founder of ClickFunnels , to provide a practical roadmap for anyone starting from scratch with only their marketing knowledge and a ClickFunnels account. Core Components of the "30 Days" Project Russell Brunson - 30 Days
: A free online event where these 30 entrepreneurs are interviewed about their specific plans. The summit typically unblocks 10 new interviews each day over a three-day period. The book is often offered as a "Free
: A 30-day coaching program often bundled with the book. It is led by Russell Brunson and other coaches like Julie Stoian and Stephen Larsen, providing daily tasks to help participants launch their own first funnel. Key Themes and Strategies This concept was developed by Russell Brunson ,
: While every entrepreneur's specific method differs (e.g., selling eBooks vs. high-ticket services), Brunson noted that they all follow a similar pattern: creating a product, building a way to sell it (the funnel), and driving traffic to it. Availability and Getting Started