Choosing between deductive reasoning (testing an existing theory) or inductive reasoning (building a theory from observations).
Research methodology is the overall strategic framework or blueprint that guides a research project, while research methods are the specific tools and techniques used to execute that plan. Understanding this distinction is fundamental to producing credible, replicable, and scientifically valid results. Core Components of Research Methodology Research Methodology Methods and Techniques
The master plan for the study, which can be qualitative , quantitative , or mixed methods . Research Methods and Techniques which can be qualitative