Always look beneath the surface of routine press releases for the "unusual" or "contradictory".
Have the character to resist outside pressure or bribes and report the truth even if it is unpopular.
Reporters must be "sociable" to win the confidence of sources and build a wide network of contacts. 3. The Reporting Process Key Actions Research
To maintain credibility and public trust, every report should adhere to these pillars:
Ensure the story follows a logical flow from the lead sentence to the conclusion.