R-ewolucja I Zdrowie - Nowe Rozdanie Ељwiadomoељc... File

The report identifies a transition from passive health management to an active, "r-evolutionary" lifestyle. It focuses on several core areas:

The report analyzes how mobile apps, wearables, and telemedicine have become standard tools for the modern Polish consumer to monitor and manage their health metrics in real-time. Consumer Archetypes R-EWOLUCJA I ZDROWIE - NOWE ROZDANIE ЕљWIADOMOЕљC...

The report (R-evolution and Health – A New Deal of Awareness) is a comprehensive study published by Infinia in collaboration with partners like NielsenIQ . It explores the fundamental shift in how Polish consumers approach health, wellness, and self-care in a post-pandemic, high-inflation environment. Key Pillars of the Report The report identifies a transition from passive health

Motivated by health but restricted by budget; they look for high-value-for-money health alternatives. It explores the fundamental shift in how Polish

Highly educated, proactive, and willing to pay a premium for innovative health solutions.

For companies in the FMCG, pharmaceutical, and tech sectors, the report suggests that "health" is now a cross-category requirement. Brands are encouraged to move beyond functional benefits and address the consumer's desire for and simplicity in their health journey.

A significant trend highlighted is the shift toward longevity—investing in habits and products (like supplements, high-quality nutrition, and sleep tech) that extend "healthspan" rather than just lifespan.