Propaganda Вђ“ Edward L. Bernays - Whale »

: A small number of people (propaganda producers) could guide the habits and opinions of the masses by understanding their hidden motives.

Bernays, often cited as the "father of public relations", was an expert at "creating circumstances"—staging events that appeared spontaneous to influence public opinion. The Story of the "Whale" Stunt Propaganda – Edward L. Bernays - Whale

: Reports "leaked" to the press about a whale that had allegedly washed up on a beach or was being brought to New York. : A small number of people (propaganda producers)