Programmatic Direct Buy Review

: Advertisers and publishers agree on a fixed Cost Per Mille (CPM) before the campaign goes live.

is a premium ad-buying method that combines the precision and automation of programmatic technology with the stability of traditional direct sales. It allows advertisers to purchase high-quality ad inventory directly from a publisher at a fixed price, bypassing the volatility of open auctions. Core Characteristics programmatic direct buy

: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher. : Advertisers and publishers agree on a fixed

: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits Core Characteristics : Unlike open exchanges, PDB involves

Get started with Programmatic Direct - Google Ad Manager Help

: Publishers often reserve their most exclusive or high-performing inventory (e.g., homepages or niche newsletters) for direct buys rather than selling it on open markets. Types of Programmatic Direct Deals