2017 | Programmatic Buying

Programmatic buying is the purchase of digital ad space using software and algorithms rather than manual negotiations.

Used by publishers to manage and auction their inventory. programmatic buying 2017

By late 2016 and into 2017, programmatic spending was projected to more than double, growing from $19 billion to over $42 billion by 2020. Consumer-Centric Programmatic Advertising - ResearchGate Programmatic buying is the purchase of digital ad