Researchers strive to remain neutral, ensuring their personal biases or emotions do not influence the data collection or interpretation.
The consistency of a measure. A study is reliable if it yields the same results when repeated under similar conditions. Principles and Methods of Social Research
To ensure findings are credible and ethical, social research adheres to four foundational pillars: Researchers strive to remain neutral
Useful for gathering data from large populations to identify broad trends. Principles and Methods of Social Research