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Generative AI is being used to improve audience intelligence , helping media companies target granular segments like "legacy holdouts" with more relevant content recommendations.

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Unlike younger cohorts who find relevance in social media creators, older viewers (41+) overwhelmingly favor movies and professionally produced TV shows . Generative AI is being used to improve audience

Older audiences are particularly vulnerable to AI-generated misinformation and deepfakes . The spread of synthetic media on social platforms remains a significant concern for maintaining public confidence in digital content. 4. Summary Table: Content Preferences by Segment Segment Type Key Preferences Primary Barriers Digital Traditionalists pornfree granny