: Despite the visual refresh, the "El Original" tag emphasizes that the core formula—known for its distinct pine oil scent—remains unchanged. Why the Refresh?

Brands like Pinol often update their imagery to appeal to younger demographics or to align with modern home aesthetics. This specific rebranding was first introduced in late 2020 and has been reinforced through seasonal campaigns, such as their frequent holiday-themed activations. Pinol (@PinolElOriginal) • Facebook

: Promotional materials for the new look prominently highlight the product's 1,000+ uses , ranging from floor cleaning to stain removal and disinfection.