Online Banner - Advertising

While modern click-through rates (CTR) have plummeted to an average of , clicks are no longer the only metric for success. The Case for Banner Ads - MarketingProfs

In the early 1990s, the digital world was a quiet frontier until a small, rectangular box changed everything. That box was the first-ever online banner ad, a 1994 AT&T placement on HotWired.com that famously asked, "Have you ever clicked your mouse right here? You will." Astonishingly, roughly —a rate that today’s digital marketers can only dream of. online banner advertising

From Novelty to Necessity: The Enduring Life of the Banner Ad While modern click-through rates (CTR) have plummeted to