: In 2020, they established a new regional headquarters at the Waterfall Distribution Campus , cementing their position as a logistics powerhouse. Innovation Through Crisis
In its early years, NetFlorist operated as a lean startup, outsourcing fulfillment to a network of local florists. However, as the company grew, they realized that owning the entire process was the only way to scale and maintain quality.
: They adopted advanced tools like Everlytic for email marketing and Xerox production equipment to sharpen their gifting operations.
: The business invested in its own warehouses and delivery vehicles, moving from a pure e-commerce facilitator to a full-scale retailer.