The most prominent 2023 use of the name is in the critically acclaimed Mongolian film (original title: Sèr sèr salhi ), which premiered at the Venice Film Festival in August 2023 . Feature Highlight: City of Wind (2023)

The phrase frequently trended in 2023 on TikTok and other platforms, often used as a tag for viral "neighbor encounter" skits or as a generic descriptor for look-alikes in humorous "mistaken identity" posts.

Directed by Lkhagvadulam Purev-Ochir, this coming-of-age drama follows Ze, a 17-year-old high school student who balances a modern life with his responsibilities as a shaman for his community.