Negative Keyword Report(1).xlsx -

Terms like "salary," "careers," or "hiring".

Highlight the total wasted spend for each category to show the physical cost of "ignoring" these ghosts. 2. The "Searcher Intent" Map Negative keyword report(1).xlsx

An "interesting" report should also be a safety check. Look for "Negative Keyword Conflicts"—cases where a negative keyword is accidentally blocking a positive keyword you actually want to rank for. Terms like "salary," "careers," or "hiring"

For example, if you sell "Apple laptops" but your ads show for "Apple pie recipes," create a section for "Linguistic Ambiguity". Terms like "salary

Here are three creative ways to transform your raw data into a report that drives action: 1. The "Ghost Traffic" Narrative