Mrs Zip -

While the male mascot was a national celebrity after the 1963 launch of the Zone Improvement Plan (ZIP) , his female counterpart remained largely unknown for decades.

: She is often depicted on a wooden pedestal with her name painted in white, pointing toward an envelope to emphasize the importance of using the new five-digit code. The ZIP Mascot Legacy MRS zip

Mrs. ZIP was designed in the same whimsical, two-dimensional style as Mr. ZIP, but with several distinct features: While the male mascot was a national celebrity

The "ZIP" characters were part of a massive public relations campaign to change American mailing habits. ZIP was designed in the same whimsical, two-dimensional

: There is no official postal documentation regarding her creation or official rollout. Experts believe she may have been used exclusively for local events, such as parades or in-lobby promotions at New York City’s old main post office. Visual Identity

: The existence of Mrs. ZIP was only confirmed in 2008 when curators at the National Postal Museum discovered a stand-up placard of the character.

: While Mr. ZIP appeared on stamp sheets (selvage) until 1986 and was recently revived for a kids' series called Mail with Mr. ZIP , Mrs. ZIP remains a specialized piece of postal lore, representing the localized efforts to modernize the service.