In 2006, designer Aza Raskin introduced a UX pattern that would change the internet forever: the . Originally intended to make browsing more seamless by eliminating the "toilsome" process of clicking through pages (pagination), Raskin later expressed deep regret for its addictive consequences.
Researchers use the analogy of a "bottomless soup bowl" to describe infinite scrolling. When a bowl automatically refills, people consume 73% more without realizing it; digital scrolls exploit this same psychological principle to keep users engaged far longer than intended. MODERN SCROLLS
Interestingly, as we struggle with "doomscrolling," modern technology is also being used to "unscroll" the past. The Decline of Attention Span in the Digital Era In 2006, designer Aza Raskin introduced a UX