Misbehaving: The Making Of Behavioral Economics Apr 2026

: The mythical, hyper-rational agents found in traditional economic textbooks. They have the processing power of a supercomputer, no emotions, and never succumb to temptation.

Ultimately, the story is one of . It shows how behavioral insights eventually moved from the fringes of academia to influencing global public policy, business strategies for companies like Uber, and even the NFL draft. Misbehaving: The Making of Behavioral Economics

: A friend of Thaler’s owned a bottle of wine he bought for $10 that was now worth $100. He wouldn't sell it for $100, but he also wouldn't buy another bottle at that price. This illustrated the Endowment Effect —we value what we own more than what we don't. : The mythical, hyper-rational agents found in traditional

is available through retailers like Walmart, Barnes & Noble , and World of Books . Misbehaving: The Making of Behavioral Economics It shows how behavioral insights eventually moved from

: Real people who are predictable, error-prone, and succumb to biases. They leave tips at restaurants they'll never visit again and overvalue things just because they own them.