The campaign eventually went global in 1979, leading to the 1981 WHO International Code of Marketing of Breast-milk Substitutes . 🍯 Brand Heritage & Advertising
In , the Infant Formula Action Coalition (INFACT) launched a major boycott against Nestlé in the United States. Milkmaid May 1977
Activists raised concerns over Nestlé's aggressive marketing of "Milkmaid" and other infant formulas in developing countries. The campaign eventually went global in 1979, leading