Women starting over or reaching the peak of their careers in their 60s.
The industry is finally waking up to the "Silver Pound/Dollar." Mature audiences—who have the highest disposable income and a desire to see themselves represented—are a massive market. When movies like Everything Everywhere All At Once or The Woman King find massive success, it proves that stories led by mature women are not "niche"—they are universal.
The influence of mature women extends far beyond their performances. Many have transitioned into powerful producers and directors, taking control of the stories being told.
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