Media Buying — Terminology
: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period.
: Using automated technology and AI to purchase digital ad space.
: The total number of times an ad is displayed to users.
: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period.
: Using automated technology and AI to purchase digital ad space.
: The total number of times an ad is displayed to users.