Media Buying — Terminology

: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period.

: Using automated technology and AI to purchase digital ad space.

: The total number of times an ad is displayed to users.

: The percentage or total number of unique individuals from a target population who saw your ad at least once during a specific period.

: Using automated technology and AI to purchase digital ad space.

: The total number of times an ad is displayed to users.