Utilizing automated technology (DSPs and real-time bidding) to purchase ad space in milliseconds across millions of digital platforms. 2. The Current Agency Landscape
Forging personal relationships with publishers to negotiate exclusive ad inventory, such as premium placements in major newspapers or high-traffic websites. media buying companies
Focused heavily on the Asian market and integrated digital solutions. A major player in European and global media planning. 3. Key Challenges and Shifts in 2026 ANA 2026 principal media study - Ad Age media buying companies
Utilizing automated technology (DSPs and real-time bidding) to purchase ad space in milliseconds across millions of digital platforms. 2. The Current Agency Landscape
Forging personal relationships with publishers to negotiate exclusive ad inventory, such as premium placements in major newspapers or high-traffic websites.
Focused heavily on the Asian market and integrated digital solutions. A major player in European and global media planning. 3. Key Challenges and Shifts in 2026 ANA 2026 principal media study - Ad Age