Mcquail's Mass Communication Theory -

: He updated traditional theory by categorizing new media into interpersonal communication, interactive play, information search, and collective participatory media. Latest Edition (7th Ed, 2020) McQuail Mass Communication Theory: Models & Functions

: He identifies five classic societal functions: Information , Correlation (interpretation), Continuity (cultural values), Entertainment , and Mobilization . McQuail's Mass Communication Theory

: He categorizes the "intent" behind communication through specific models: transmission, ritual/expressive, publicity/attention, and reception. : He updated traditional theory by categorizing new